I'm a believer
June 19, 2009

A few months ago, I was really questioning the value of Twitter.  140 characters -- and no evidence that anyone was paying attention.  As I delved into it a little more, I began to see the value of it.  I was able to monitor what people were saying about my clients, see who was influential in different areas and use it to start conversations.

But this week, as I was watching CNN's American Morning, I truly became a believer.  The Iranian government was restricting the number of broadcasts the network could transmit, trying to control the TV coverage of the protests following the elections.  CNN turned to Twitter and YouTube to find out what was h... Read More ->>

Boston Globe 100
May 19, 2009
Have you picked up the Globe today?  The Globe 100 - an annual ranking of Massachusetts Businesses - is included in today's paper.  Cubist Pharmaceuticals, a local Bio-tech company, scored the top spot, followed by State Street, Sapient, Starent and VistaPrint.  It's a great look at what businesses are doing to survive and thrive in tough times.    And if you can't find a copy of the Globe, you can also find it online

Power Moms - Will You Reach Them?
May 15, 2009

Do you know what a Power Mom is?  According to M2Moms, they are very influential.

Power Moms

Control 85% of household spending

Are worth more than $2 trillion to U.S. brands, as reported by the Marketing to Moms Coalition

They influence online purchase decisions for foods, beauty and household products, projected to grow to $12 billion in 2011.

But how to reach them? Social Media.  You can read the full article here