There is no denying times are tough.  Every company is watching costs and managers are forced to justify every expense.  While public relations may seem to be an easy place to cut back, we've always believed that staying in front of your targeted audience is critical -- especially in a challenging economic environment.  PR allows you to get your message across without needing big budgets.  Hands down, it provides a better return on investment than other types of communications.

There's a great article on the PR Week website that explains why PR still matters.  Check it out.